Andrea Lucero Branding Solutions

RESUMÉ

Graphic Designer, Advertising Designer, Layout Artist, Desktop publisher, copywriter, Advertising and Production Coordinator. Marketing manager/coordinator, Account Executive, Marketing analysis, Lead distribution, Website creator and Content Manager, Social Media manager and content creator.

CAREER OBJECTIVE:

Skilled Marketing and Graphic Design professional with a degree in Graphic Design & Visual Communications; 21+ years of experience in creating ads, marketing materials and other printed media for a vast array of clients for magazine, newsprint, direct mail and online publications including layout and design. I have over 6 years of experience working within the construction and remodeling industry (A/E/C), from residential remodels to commercial prisons. I also have 2+ years of experience working alongside estimating professionals as one who assists with the design of Proposals, bid presentations, RFQ/RFP, opportunity tracking (SalesForce), copywriting/editing. 10+ years of marketing and advertising coordination. 2+ years of experience in managing a Creative Department for a weekly publication and 2 years as Art Director for a suite of digitally interactive Investor Magazines while working with CEOs, IR and global advertising clients.. 2+ Years managing a showroom alongside payroll, marketing and scheduling, 3D Interior Design Drawings using 2020 Design Live and customer experience liaison. I am seeking a long-term, career-minded position as a Marketing specialist or internal/external Communication Specialist, Website management and social medial content creator. For small to medium businesses, I thrive on holding down multiple responsibilities and adapting swiftly.  I am available for on-site, hybrid and remote positions. Open for relocation. 0-25% Travel.

EDUCATION & EXPERIENCE:

Westwood College of Technology - Associate Degree in Multimedia Design & Visual Communications

Graduated: December 2004               GPA: 3.92

Bachelor’s degree equivalent experience - 3+ Bachelor Degree Coursework for Successful Management Strategies, New Marketing Techniques and Business Operations (paid for by previous employer thru Denver University)

20+ years designing print ads and marketing tools for a vast array of clients to be published in magazines, newspapers, direct mail and online publications.

7+ years online and digital marketing design, execution and analysis. Executive Budgeting.

4+ years coordinating directly and indirectly with Sales Staff, Production and Printers.

2+ years Managing a Creative Department in the Production of a weekly publication.

SKILLSET:

AdobeCS: InDesign, Photoshop, Illustrator, Acrobat 9 (professional and Distiller). Coral Draw 10>, PageMaker 6>, DreamWeaver, FlashMX (basic), Premier (intermediate).

QuarkXpress: 4.0 and above

Others: CANVA, 3D Studio Max, Final Cut Pro, Soundtrack, HTML, Account Scout, ADforce, Safari, Finder, Suitcase, Font Reserve, Digital cameras, scanners, printers, faxes, plotters, Digital Video Camera Recorder.

Windows: 95, 98, NT, 2000, Me, XP, 2007, Vista & 7, 8-11

Microsoft: Word, Excel, PowerPoint, 365 for work, Entourage for Mac

Mac OS: 9 and above (power G3-Power Mac Pro), Numbers, Pages, Keynote

Misc: Fetch, Cyberduck, FileZilla, Transmit, FireFoxFTP, Spark, Eye-One Match & Spyder (monitor calibration software)

Professional EPSON proofing stations and machines + Colorburst RIP software.

Architecture/Engineering/Construction - A/E/C - Field and Sales support, Proposal support for Estimating department. Opportunity tracking with SalesForce/Dodge and Procore.

Marketing: Website Design and management, Google Page and Google Advertising and Analytics, call and internet tracking and analysis, Art and design coordination, Sales Tracking software development (Intuit), Ad Sales, Account Executive, digital lead distribution and analysis from Direct Mail campaigns as well as online campaigns. Social Media page management, content creation and advertising.

PROFESSIONAL EXPERIENCE:

Marketing Generalist

CML Security, LLC, Broomfield, CO, April 2023 – September 2024

The Marketing Generalist is a strategic thinker with a proven track record in developing and executing successful marketing campaigns. This role will oversee our marketing initiatives, drive brand awareness, and contribute to our company's growth by implementing effective strategies and internal communication efforts that align with our business goals. This position utilizes bulletins, emails, teleconferences, newsletters and live trainings to ensure effective communication. 

• SEE RESUME FOR FULL LIST OF RESPONSIBILITIES AND EXPECTATIONS

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Marketing & Sales Support Manager, Kitchen and Bath designer

Highland Cabinetry Colorado, Aurora, CO, July 2021 – March 2023

Provide the (wholesale) sales and marketing teams with the materials, assets, assistance, intel and decision making that helps the company as a whole obtain a more steady flow of leads, provide easy ways to follow up on leads, provide an award-winning customer experience, Analyze data, keep website and promotional materials and showrooms stocked and to be a positive face and role model for our company while developing and expanding relationships with partners and customers. 

• SEE RESUME FOR FULL LIST OF RESPONSIBILITIES AND EXPECTATIONS

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Marketing & Communications Coordinator > Promoted to Office Manager

Best Kitchen & Baths, LLC (Contractors) - Bestkab.com - July 2019 - Current

• Designs Website and Social Media Pages and manages content and advertising campaigns for each. 

• Coordinates external maketing efforts for lead generation via SEO, SEM and apps like Angie's List, HomeAdvisor, etc. 

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ART DIRECTOR, Marketing & Advertising Coordinator - Multiple Titles

Investor Webcast & Magazines Inc. - Contractor  - JUNE 2017 - July 2018

CannaInvestor Magazine, www.cannainvestormag.com - Int'l

CannaInvestor Magazine Canada - www.cannainvestormag.ca - Int'l

CannaConsumer Magazine, www.cannaconsumermagazine.com - Int'l

CannaHealthcare Magazine, www.chcmagazine.com - Int'l

• Coordinates with CEO/Publisher/Sales Team the Design, content (editorial and advertising) and Marketing of our Suite of Digital, interactive Cannabis Magazines, Webcasts and e-blast services. We also offer graphic design services to professionals in the Cannabis industry. 

• Designs each title. CannaInvestor Magazine Privately Held, Publicly Traded, Special Edition, Canadian Edition, CannaHealthcare, CannaConsumer. 

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PUBLISHER'S ASSISTANT, Graphic Designer prior to August 2011

New Maturity Direct - June 2010 – May 2016

Go60Pak - www.go60.us - Northglenn, CO

• Coordinate all sales with the Production Department and Accounting Department. 

• Perform a plethora of administrative, statistic and marketing projects for our publisher. 

Prior to August 2011...

• Design and create Direct Mail advertising pieces targeting the Mature Market, ages 64+,  1.4M circ, 5 mailing/year

• Collaborate with clients, sales reps, agencies and in-house art department to make sure ad specifications and deadlines are being met.

• Work with clients to create ads that are efficient at targeting the Mature market with both copy writing and creativity

•Color correcting and altering digital files to meet printing specifications or client requests by color shifting, cloning, altering color channels, size, type and special effects on digital files

• Ensure that all post cards are pre-flighted, coded correctly and meet the printer’s specifications prior to printing

• Update data on website (www.go60.us) and help maintain and update current ads and marketing materials 

• Send samples and sample decks of each mailing to our current advertisers as well as some lead distribution

•Perform administrative duties such as answering phones, scanning, updating software, filing, faxing, archiving, technical support, marketing, web content management, postage and shipping, ordering office supplies, etc.

•Acting as a creative Assistant to my Manager and an administrative assistant to the company’s CEO and Chief Sales Associate as well as the other Sales Associates

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GRAPHIC AD DESIGNER - ACTIVE INTEREST MEDIA - Nov. 2007 – Jan. 2009

(Southwest Art & American Cowboy Magazines) - Boulder, CO

>>>>Update: Now F+W Media - Southwest Art Magazine – January 2009 – May 2009

• Design and/or create all types and sizes of ads for various businesses and organizations across the country as well as Marketing materials for advertising and sales presentations

• Design Special Sections for clients to advertise in to target specific demographics

• Work with Prepress to make sure document presets and specifications are met when submitting documents for print

• In charge of sending Clients’ slides and transparencies out for color separation whenever needed and making sure color is accurately displayed by comparing color on slides and transparencies to the digital file provided.

• Must make sure all ad pages meet specs are are pre-flighted and numbered correctly and meet the Printer’s specs before sending the PDF documents off for plating.

• In charge of having copies of client’s ads uploaded to FTP sites that use that material for laminations, web and interactive media use and statistics.

• Must provide CMYK SWOP Certified color proofs to print house and/or clients for accurate color representation in the corresponding publication it is being printed in.

• Able to color correct or alter digital files to meet printing specification or client requests. Includes but is not limited to color shifting, cloning, altering color channels, size, type and special effects on digital files.

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PRODUCTION MANAGER - AMERICAN CLASSIFIEDS  (The Thrifty Nickel Weekly Publication)- Denver, CO - July 2005 - Oct. 2007

• Design and/or created all types and sizes of ads for various businesses and organization across the state of Colorado.

• Design ads and Marketing material for advertisement of American Classifieds specials, special sections, and announcements while following given guidelines and templates

• Designs covers for special editions while including editorial & art elements

• Coordinates ad placement per size, category, section and style

• Photo scanning, color correcting, coordinating final proofs for revision

• Collaborates with supervisors, publishers and co-workers on the design and content of marketing material as well as the content of certain clients’ ad design

• Works with advertising clients one on one, on the design of their ads

• Reviews all of the publication’s pages for consistency and style

• Revises ad placement as needed

• Has gained over 2 additional years general production and prepress experience as well advanced duties, managing skills, discipline, interpersonal communication skills and beyond

• Professional knowledge/proficiency of desktop publishing software

• Experience managing multiple projects and deadlines

• Able to perform most all of office duties required in our company including but not limited to: Clerical work, book keeping, data entry, inside sales, filing, running credit cards for payment of ads, presenting ideas that will increase proficiency, productivity, exposure and revenue.

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FREELANCE GRAPHIC DESIGNER - Thornton, CO - Jan. 2006 - Current

• Designs Logos, Brochures, Invitations, Business Cards, Corporate ID Packages, Ads, Flyers, Stationary, Calendars, Labels, Menus, etc.

• Utilizes a “Pay half now, pay the rest upon completion of the project” method of payment via a detailed outlined contract

• Creates quality connections with Printing Press companies to do the printing of any needed material.

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PRODUCTION DESIGNER - COLORADO DAILY NEWSPAPER - Boulder, CO - October 2004 - May 2005

• Designed and or created all types and sizes of ads for various campus/retail organizations

• Designed ad and editorial layout for special/daily sections while following   given guidelines and templates

• Designed covers for special editions while including editorial & art elements

• Coordinated ad placement per sales representative territory

• Photo scanning, color correcting, coordinating final proofs for revision

• Collaborated with press room on the editorial content of the paper

• Worked with advertising clients one on one, on the design of their ads

• Reviewed all editorial pages for consistency and style

• Revised editorial and placement as needed

• Gained over 1 year general production and prepress experience

• Experience managing multiple projects and deadlines.

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REFERENCES AVAILABLE UPON REQUEST

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